Thursday, April 28, 2011
Review: How to Make Money Marketing Your Business on Facebook
This is a brief overview (very brief) by Clara Shih, author of The Facebook Era, of some marketing practices available on Facebook. The author provided specific marketing examples using the Facebook interface. Whilst her examples are useful, they cater to mid and large sized companies. Moreover, she keeps referencing Salesforce.com which is the company she works for. This company basically manages Facebook marketing.
This book may be a useful start-up guide that will help you in starting to think about your Facebook marketing plan. It does not provide much more information beyond that and pointing you in a marketing direction.
throughout the book I could not help but feel like I was being sold something (the Salesforce website). All the examples are focused on how that website helps you with Facebook marketing and organization.
Other books by Clara Shih